Is Vertica Fitness or THE MAX CHALLENGE cheaper to open?

Vertica Fitness costs $194,400–$324,275 and THE MAX CHALLENGE costs $151,028–$349,478 to open (FDD Item 7). THE MAX CHALLENGE has the lower entry cost.

Which is the better franchise, Vertica Fitness or THE MAX CHALLENGE?

FranchiseVerdict grades Vertica Fitness B and THE MAX CHALLENGE B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Vertica Fitness vs THE MAX CHALLENGE

Franchise Comparison 2026

Both Vertica Fitness and THE MAX CHALLENGE are health & fitness franchises. Vertica Fitness requires an investment of $194K – $324K while THE MAX CHALLENGE requires $151K – $349K. Vertica Fitness discloses average revenue of $317K; THE MAX CHALLENGE makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates Vertica Fitness B (Above average) and THE MAX CHALLENGE B (Above average).

Metric	Vertica Fitness	THE MAX CHALLENGE
Verdict Grade	BAbove average	BAbove average
Investment Range	$194K – $324K	$151K – $349K
Franchise Fee	$60K	$40K
Royalty Rate	8.3%	7.0%
Average Revenue (Item 19)	$317K	N/ANo Item 19 representation
SBA Charge-Off Rate	N/A	Limited data
Total Units	7	36
Unit Growth (YoY)	+2 units	-1 units
Year Began Franchising	2022	2013
FDD Year	2025	2025