Vertica FitnessFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Vertica Fitness franchise requires a total initial investment of $194K – $324K, including a $60K franchise fee and an ongoing 8.3% royalty[2]. Per the 2025 FDD, average unit revenue was $302K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $194K – $324K
- 35th pct Health & Fitn…
- Avg gross sales
- $302K
- 11th pct Health & Fitn…
- Royalty
- 8.3%
- 65th pct Health & Fitn…
- Units
- 7
- 32nd pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 5 to 0 over 3 years. Investigate why operators are leaving.
56% cash-on-cash return. Above the 20% threshold most investors target.
Bottom line
- Total investment $194K – $324K including a $60K franchise fee, 8.3% ongoing royalty.
- Average unit revenue of $302K/year, with an estimated 56% cash-on-cash return.
- Verdict A (Top Quintile) with a risk score of 39/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Vertica Fitness Franchising, Inc.
- CEO title
- President and CEO
- Katrina Wyckoff
- CEO experience
- 17 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- AZ
- HQ
- 11834 N. Silver Village Place, Oro Valley, AZ 85737
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $24K
- vs $165K prior year
Affiliated brands
- Centre Stage Dance Studio
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Vertica Fitness franchisees operate group fitness studios offering vertical training classes and fitness programming. Daily operations include managing class schedules, instructing or hiring certified instructors, member retention, facility maintenance, and marketing to drive membership sales and recurring revenue.
- CEO
- Katrina Wyckoff
- Headquarters
- AZ
- Founded
- 2022
- FDD year
- 2025
- States available
- 4
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $10K | $20K |
| Equipment, build-out, other | $124K | $244K |
| Total initial investment | $194K | $324K |
Source: Vertica Fitness 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$87K
28.7% margin
Unlevered ROIC
32%
EBITDA / total invested capital
Payback
3.2 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $194K – $324K
- Better than avg vs category
- Liquid capital req'd
- $10K – $20K
- Better than avg vs category
- Franchise fee
- $60K – $60K
- Below avg, review vs category
- Royalty
- 8.3%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 9.3%
- vs 9–13% typical
- Payback period
- 1.8 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.3% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Training fee | $250 |
| Transfer fee | $5K |
| Renewal fee | $5K |
| Total fee load | 9.3% of rev |
Financial Performance
- Avg gross sales
- $302K
- Per unit, per year
- Median gross sales
- N/A
- Avg net profit
- $145K
- Reported as Net Profit in FDD Item 19
- Cash-on-cash
- 55.8%
- Based on Net Profit / investment midpoint
- Item 19 type
- net_income
- Sample size
- 7 units
- vs category median 11
- Range (low → high)
- $78K→$454K
- Cohort dispersion (min → max)
- Transparency
- 6 / 5
- vs category median 4 / 5 · above
Compared against 180 Health & Fitness brands
vs Health & Fitness averages
How Vertica Fitness Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 7
- Opened
- 2
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 71%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (yr3)
- +66.7%
- Net unit change last year
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 20
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 25 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Michigan
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage fitness franchise with unverified financial claims, minimal unit density for peer support, and high capital requirements relative to system maturity.
Litigation (Item 3)
No litigation required to be disclosed
Largest disclosed settlement: $59,950
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 rating
- 01MEDOnly 7 units in system with aggressive 66.7% YoY growth suggests extremely early-stage franchise with unproven scalability and limited peer support network
- 02MEDNo Item 19 (Financial Performance Representations) disclosed — cannot independently verify the $302,283 average revenue or $144,585 net income claims
- 03MINORHigh initial investment ($194,400–$324,275) relative to system size creates significant risk if growth stalls or brand fails to gain traction
- 04MINOR8.25% royalty on gross revenues (not net) means franchisees pay royalties even during unprofitable months, reducing financial flexibility
- 05MINOREarly growth rate (66.7% YoY) is difficult to sustain and may indicate cherry-picked early adopters rather than repeatable unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Specific geographic region defined by zip codes, natural, or political boundaries |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Arizona |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 28 hrs
- On-the-job training
- 24 hrs
- Training location
- Franchisor location and on-site
- Ongoing training
- Required
- Time to open
- 5 mo
- From signing to launch
- Franchisor financing
- Offered
- Item 10
- POS system
- Wellness Living Scheduling and Payment System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Wellness Living Scheduling and Payment System
Item 20 · call current owners
Franchisee Contacts
33 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Vertica Fitness · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Vertica Fitness franchise?
The total investment to open a Vertica Fitness franchise ranges from $194K – $324K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Vertica Fitness franchise owners earn?
According to Item 19 of the Vertica Fitness FDD, the average gross sales per unit is $302K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Vertica Fitness's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Vertica Fitness (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Vertica Fitness franchise locations are there?
As of their most recent FDD filing, Vertica Fitness has 7 total units in the United States, including 5 franchised units and 2 company-owned units. 2 new units were opened in the latest reporting year.
Is Vertica Fitness a good franchise to buy?
FranchiseVerdict rates Vertica Fitness as a A-grade franchise with a risk score of 39 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.