United Real Estate vs Keller Williams
Franchise Comparison 2026
Both United Real Estate and Keller Williams are real estate franchises. United Real Estate requires an investment of $145K – $386K while Keller Williams requires $182K – $336K. Neither United Real Estate nor Keller Williams makes a financial performance representation in Item 19 of its FDD — a voluntary item under the FTC Franchise Rule — so the two cannot be compared on disclosed unit revenue. FranchiseVerdict rates United Real Estate B (Above average) and Keller Williams B (Above average).
| Metric | United Real Estate | Keller Williams |
|---|---|---|
| Verdict Grade | BAbove average | BAbove average |
| Investment Range | $145K – $386K | $182K – $336K |
| Franchise Fee | $35K | $35K |
| Royalty Rate | Monthly Agent Affiliation Fee: $45 per Agent; Monthly Real Estate Transaction Fee: $75 per buy/sell side; Lease Transaction Fee: $45 per lease | 6.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | N/ANo Item 19 representation |
| SBA Charge-Off Rate | N/A | Limited data |
| Total Units | 94 | 773 |
| Unit Growth (YoY) | +4 units | -4 units |
| Year Began Franchising | 2013 | 1995 |
| FDD Year | 2025 | 2025 |
Investment Range
$145K – $386K
$182K – $336K
Franchise Fee
$35K
$35K
Royalty Rate
Monthly Agent Affiliation Fee: $45 per Agent; Monthly Real Estate Transaction Fee: $75 per buy/sell side; Lease Transaction Fee: $45 per lease
6.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
N/ANo Item 19 representation
SBA Charge-Off Rate
N/A
Limited data
Total Units
94
773
Unit Growth (YoY)
+4 units
-4 units
Year Began Franchising
2013
1995
FDD Year
2025
2025