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FranchiseVerdict

United Real Estate vs Keller Williams

Franchise Comparison 2026

Both United Real Estate and Keller Williams are real estate franchises. United Real Estate requires an investment of $145K – $386K while Keller Williams requires $182K – $336K. Keller Williams has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates United Real Estate A (Top Quintile) and Keller Williams A (Top Quintile).

Investment Range
$145K – $386K
$182K – $336K
Franchise Fee
$35K
$35K
Royalty Rate
Monthly Agent Affiliation Fee: $45 per Agent; Monthly Real Estate Transaction Fee: $75 per buy/sell side; Lease Transaction Fee: $45 per lease
6.0%
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
N/A
0.0% (12 loans)
Total Units
90
773
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2013
1995
FDD Year
2024
2025