Truly Nolen vs CoolVu
Franchise Comparison 2026
Both Truly Nolen and CoolVu are home services franchises. Truly Nolen requires an investment of $50K – $122K while CoolVu requires $68K – $107K. FranchiseVerdict rates Truly Nolen A (Strongest tier) and CoolVu B (Above average).
| Metric | Truly Nolen | CoolVu |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | BAbove averageAbove average |
| Investment Range | $50K – $122K | $68K – $107K |
| Franchise Fee | $35K | $20K |
| Royalty Rate | From 7% to 4% of Gross Sales | Flat monthly fee: $400/mo yr 1, $800/mo yr 2, $1,200/mo yr 3, $1,600/mo yrs 4–10 |
| Average Revenue (Item 19) | N/A | N/A |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 94 | 110 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1996 | 2021 |
| FDD Year | 2025 | 2025 |
Investment Range
$50K – $122K
$68K – $107K
Franchise Fee
$35K
$20K
Royalty Rate
From 7% to 4% of Gross Sales
Flat monthly fee: $400/mo yr 1, $800/mo yr 2, $1,200/mo yr 3, $1,600/mo yrs 4–10
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
Limited data
Limited data
Total Units
94
110
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1996
2021
FDD Year
2025
2025