Townhouse vs MassageLuXe
Franchise Comparison 2026
Both Townhouse and MassageLuXe are personal care & beauty franchises. Townhouse requires an investment of $604K – $760K while MassageLuXe requires $571K – $799K. MassageLuXe discloses average revenue of $881K; Townhouse does not report Item 19 data. MassageLuXe has SBA lending data on file with a 3.3% charge-off rate. FranchiseVerdict rates Townhouse D (Below average) and MassageLuXe B (Above average).
| Metric | Townhouse | MassageLuXe |
|---|---|---|
| Verdict Grade | DBelow averageBelow average | BAbove averageAbove average |
| Investment Range | $604K – $760K | $571K – $799K |
| Franchise Fee | $40K | $43K |
| Royalty Rate | 7.0% | 5.0% |
| Average Revenue (Item 19) | N/A | $881K |
| SBA Charge-Off Rate | N/A | 3.3% (76 loans) |
| Total Units | 4 | 92 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2026 | 2008 |
| FDD Year | 2026 | 2025 |
Investment Range
$604K – $760K
$571K – $799K
Franchise Fee
$40K
$43K
Royalty Rate
7.0%
5.0%
Average Revenue (Item 19)
N/A
$881K
SBA Charge-Off Rate
N/A
3.3% (76 loans)
Total Units
4
92
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2026
2008
FDD Year
2026
2025