The Alley vs Pitango Gelato
Franchise Comparison 2026
Both The Alley and Pitango Gelato are quick-service restaurants franchises. The Alley requires an investment of $400K – $743K while Pitango Gelato requires $387K – $756K. Pitango Gelato discloses average revenue of $804K; The Alley does not report Item 19 data. FranchiseVerdict rates The Alley F (Bottom Quintile) and Pitango Gelato B (Above Average).
| Metric | The Alley | Pitango Gelato |
|---|---|---|
| Verdict Grade | FBottom QuintileBottom Quintile | BAbove AverageAbove Average |
| Investment Range | $400K – $743K | $387K – $756K |
| Franchise Fee | $50K | $35K |
| Royalty Rate | 7.0% | 5.0% |
| Average Revenue (Item 19) | N/A | $804K |
| SBA Charge-Off Rate | Limited data | N/A |
| Total Units | 9 | 6 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2021 | 2024 |
| FDD Year | 2024 | 2025 |
Investment Range
$400K – $743K
$387K – $756K
Franchise Fee
$50K
$35K
Royalty Rate
7.0%
5.0%
Average Revenue (Item 19)
N/A
$804K
SBA Charge-Off Rate
Limited data
N/A
Total Units
9
6
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2021
2024
FDD Year
2024
2025