Is The Alley or Pitango Gelato cheaper to open?

The Alley costs $400,000–$743,000 and Pitango Gelato costs $387,350–$755,800 to open (FDD Item 7). Pitango Gelato has the lower entry cost.

Which is the better franchise, The Alley or Pitango Gelato?

FranchiseVerdict grades The Alley B and Pitango Gelato B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

The Alley vs Pitango Gelato

Franchise Comparison 2026

Both The Alley and Pitango Gelato are quick-service restaurants franchises. The Alley requires an investment of $400K – $743K while Pitango Gelato requires $387K – $756K. Pitango Gelato discloses average revenue of $807K; The Alley makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Company-owned outlets only - not franchisee performance. FranchiseVerdict rates The Alley B (Above average) and Pitango Gelato B (Above average).

Metric	The Alley	Pitango Gelato
Verdict Grade	BAbove average	BAbove average
Investment Range	$400K – $743K	$387K – $756K
Franchise Fee	$50K	$35K
Royalty Rate	7.0%	5.0%
Average Revenue (Item 19)	N/ANo Item 19 representation	$807KCompany-owned only
SBA Charge-Off Rate	Limited data	N/A
Total Units	9	6
Unit Growth (YoY)	+4 units	+1 units
Year Began Franchising	2021	2024
FDD Year	2024	2025