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FranchiseVerdict

Softroc vs WOW 1 DAY PAINTING

Franchise Comparison 2026

Both Softroc and WOW 1 DAY PAINTING are home services franchises. Softroc requires an investment of $94K – $179K while WOW 1 DAY PAINTING requires $92K – $182K. WOW 1 DAY PAINTING discloses average revenue of $481K; Softroc makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates Softroc C (Average) and WOW 1 DAY PAINTING B (Above average).

Investment Range
$94K – $179K
$92K – $182K
Franchise Fee
$60K
$40K
Royalty Rate
7.0%
6.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
$481K
SBA Charge-Off Rate
N/A
Limited data
Total Units
25
44
Unit Growth (YoY)
+17 units
-2 units
Year Began Franchising
2025
2010
FDD Year
2023
2025