Smashburger vs la Madeleine
Franchise Comparison 2026
Both Smashburger and la Madeleine are quick-service restaurants franchises. Smashburger requires an investment of $1.2M – $2.3M while la Madeleine requires $1.2M – $2.3M. la Madeleine discloses average revenue of $2.2M; Smashburger makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Company-owned outlets only - not franchisee performance. FranchiseVerdict rates Smashburger B (Above average) and la Madeleine A (Strongest tier).
| Metric | Smashburger | la Madeleine |
|---|---|---|
| Verdict Grade | BAbove average | AStrongest tier |
| Investment Range | $1.2M – $2.3M | $1.2M – $2.3M |
| Franchise Fee | $40K | $40K |
| Royalty Rate | 5.5% | 5.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | $2.2MCompany-owned only |
| SBA Charge-Off Rate | Limited data | N/A |
| Total Units | 194 | 91 |
| Unit Growth (YoY) | -13 units | -2 units |
| Year Began Franchising | 2008 | 2011 |
| FDD Year | 2025 | 2025 |
Investment Range
$1.2M – $2.3M
$1.2M – $2.3M
Franchise Fee
$40K
$40K
Royalty Rate
5.5%
5.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
$2.2MCompany-owned only
SBA Charge-Off Rate
Limited data
N/A
Total Units
194
91
Unit Growth (YoY)
-13 units
-2 units
Year Began Franchising
2008
2011
FDD Year
2025
2025