FranchiseVerdict
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FV-02355·MODERATEExcellent86

Smashburger

Food & Beverage - Full ServiceFranchising since 2008Website
Investment
$1.2M – $2.3M
91st pct Full Service
Avg revenue
57th pct Full Service
Royalty
5.5%
50th pct Full Service
Units
194
89th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.2M – $2.3M including a $40K franchise fee, 5.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 63/100. SBA loan default rate of 0.0% across 18 loans (below the industry average).
  • System contracting at -20.7% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Smashburger Franchising LLC
Parent company
Jollibee Foods Corporation
Incorporated in
Delaware
HQ
3900 East Mexico Avenue, Suite 1300, Denver, CO 80210
Auditor
Thong, Yu, Wong & Lee, LLP
Audited financials
Franchisor revenue
$7.1M
vs $7.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Smashburger unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.2M–$2.3M
Working capital
$
FDD reports $10K–$20K

Unlevered ROIC · per unit

6%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$114K
EBITDA margin
15.3%
Total invested
$1.8M
Payback
185 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate fast-casual burger restaurants serving premium smashed-beef patties, specialty toppings, and craft beverages. Day-to-day operations include food preparation, staff management, inventory control, POS systems, and customer service in dine-in/carry-out environments.

CEO
James Sullivan
Founded
2008
FDD year
2025
States available
24

Item 7 · what it costs

The Vitals

Total investment
$1.2M – $2.3M
All-in to open one unit
Liquid capital
$10K – $20K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.5%
Gross Sales · typical 6–8%
Ad fund
2.3%
typical 3–5%
Total fee load
7.8%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
194
Opened
6
Last reporting year
Closed
14
Turnover rate
7.2%
Company-owned
129
Corporate units in the system
% franchised
34%
vs corporate-owned
Net growth (yr3)
-16.7%
Net unit change last year
3-yr CAGR
-20.7%
Compounded over last 3 years
2023
65-17
Franchised units
2024
78
Franchised units
2025
82
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
18
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Smashburger presents HIGH RISK due to accelerating unit decline, material litigation history, absent financial transparency, and substantial capital requirements in a contracting franchise system.

Score breakdown · what drove the 63 / 100 rating

  1. 01MEDUnit count declined 16.7% YoY (194 units), indicating system contraction and potential franchisee struggles
  2. 02MEDNo Item 19 financial performance data disclosed — unable to validate claimed profitability or ROI
  3. 03HIGHTwo significant litigation settlements (2023 and 2025) suggest operational/marketing compliance issues and reputational risk
  4. 04MINORHigh initial investment ($1.2M–$2.3M) paired with declining unit base creates elevated failure risk for new franchisees
  5. 05MED5.5% royalty on undisclosed average revenue means true net margins are unknowable; cash flow sustainability unclear
  6. 06MINOR15-year term locks franchisees into declining brand with no performance benchmarks to assess exit viability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Development Area
Protected territory
Yes
Initial term
15 years
Renewal term
15 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Colorado

Item 11

Training & Operations

Classroom training
5 hrs
On-the-job training
264 hrs
POS system
Aloha
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

76 numbers

Locked
(850) 353-••••
FL
(949) 218-••••
CA
(757) 827-••••
OK

One-time purchase · CSV download · Validation questions included

FDD download

Smashburger · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above