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FranchiseVerdict

Pitango Gelato vs The Alley

Franchise Comparison 2026

Both Pitango Gelato and The Alley are quick-service restaurants franchises. Pitango Gelato requires an investment of $387K – $756K while The Alley requires $400K – $743K. FranchiseVerdict rates Pitango Gelato C (Average) and The Alley B (Above average).

Investment Range
$387K – $756K
$400K – $743K
Franchise Fee
$35K
$50K
Royalty Rate
5.0%
7.0%
Average Revenue (Item 19)
N/ACompany-owned only
N/A
SBA Charge-Off Rate
N/A
Limited data
Total Units
6
9
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2024
2021
FDD Year
2025
2024