Pitango Gelato vs The Alley
Franchise Comparison 2026
Both Pitango Gelato and The Alley are quick-service restaurants franchises. Pitango Gelato requires an investment of $387K – $756K while The Alley requires $400K – $743K. Pitango Gelato discloses average revenue of $807K; The Alley makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Company-owned outlets only - not franchisee performance. FranchiseVerdict rates Pitango Gelato B (Above average) and The Alley B (Above average).
| Metric | Pitango Gelato | The Alley |
|---|---|---|
| Verdict Grade | BAbove average | BAbove average |
| Investment Range | $387K – $756K | $400K – $743K |
| Franchise Fee | $35K | $50K |
| Royalty Rate | 5.0% | 7.0% |
| Average Revenue (Item 19) | $807KCompany-owned only | N/ANo Item 19 representation |
| SBA Charge-Off Rate | N/A | Limited data |
| Total Units | 6 | 9 |
| Unit Growth (YoY) | +1 units | +4 units |
| Year Began Franchising | 2024 | 2021 |
| FDD Year | 2025 | 2024 |
Investment Range
$387K – $756K
$400K – $743K
Franchise Fee
$35K
$50K
Royalty Rate
5.0%
7.0%
Average Revenue (Item 19)
$807KCompany-owned only
N/ANo Item 19 representation
SBA Charge-Off Rate
N/A
Limited data
Total Units
6
9
Unit Growth (YoY)
+1 units
+4 units
Year Began Franchising
2024
2021
FDD Year
2025
2024