Natural Awakenings vs Our Town America
Franchise Comparison 2026
Both Natural Awakenings and Our Town America are business services franchises. Natural Awakenings requires an investment of $60K – $86K while Our Town America requires $64K – $88K. Neither Natural Awakenings nor Our Town America makes a financial performance representation in Item 19 of its FDD — a voluntary item under the FTC Franchise Rule — so the two cannot be compared on disclosed unit revenue. FranchiseVerdict rates Natural Awakenings B (Above average) and Our Town America C (Average).
| Metric | Natural Awakenings | Our Town America |
|---|---|---|
| Verdict Grade | BAbove average | CAverage |
| Investment Range | $60K – $86K | $64K – $88K |
| Franchise Fee | $50K | $48K |
| Royalty Rate | 7.0% | 5.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | N/ANo Item 19 representation |
| SBA Charge-Off Rate | N/A | Limited data |
| Total Units | 47 | 43 |
| Unit Growth (YoY) | -1 units | -1 units |
| Year Began Franchising | 2022 | 2004 |
| FDD Year | 2024 | 2024 |
Investment Range
$60K – $86K
$64K – $88K
Franchise Fee
$50K
$48K
Royalty Rate
7.0%
5.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
N/ANo Item 19 representation
SBA Charge-Off Rate
N/A
Limited data
Total Units
47
43
Unit Growth (YoY)
-1 units
-1 units
Year Began Franchising
2022
2004
FDD Year
2024
2024