Is Natural Awakenings or Gecko Hospitality cheaper to open?

Natural Awakenings costs $59,550–$86,275 and Gecko Hospitality costs $59,249–$85,185 to open (FDD Item 7). Gecko Hospitality has the lower entry cost.

Which is the better franchise, Natural Awakenings or Gecko Hospitality?

FranchiseVerdict grades Natural Awakenings B and Gecko Hospitality B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Natural Awakenings vs Gecko Hospitality

Franchise Comparison 2026

Both Natural Awakenings and Gecko Hospitality are business services franchises. Natural Awakenings requires an investment of $60K – $86K while Gecko Hospitality requires $59K – $85K. Neither Natural Awakenings nor Gecko Hospitality makes a financial performance representation in Item 19 of its FDD — a voluntary item under the FTC Franchise Rule — so the two cannot be compared on disclosed unit revenue. FranchiseVerdict rates Natural Awakenings B (Above average) and Gecko Hospitality B (Above average).

Metric	Natural Awakenings	Gecko Hospitality
Verdict Grade	BAbove average	BAbove average
Investment Range	$60K – $86K	$59K – $85K
Franchise Fee	$50K	$40K
Royalty Rate	7.0%	10.0%
Average Revenue (Item 19)	N/ANo Item 19 representation	N/ANo Item 19 representation
SBA Charge-Off Rate	N/A	Limited data
Total Units	47	67
Unit Growth (YoY)	-1 units	+0 units
Year Began Franchising	2022	2003
FDD Year	2024	2025