Mrs. Fields vs Millie’s Homemade Ice Cream
Franchise Comparison 2026
Both Mrs. Fields and Millie’s Homemade Ice Cream are quick-service restaurants franchises. Mrs. Fields requires an investment of $312K – $496K while Millie’s Homemade Ice Cream requires $254K – $557K. In terms of revenue, Millie’s Homemade Ice Cream reports higher average unit revenue at $549K. Note: Includes company-owned outlets. FranchiseVerdict rates Mrs. Fields B (Above average) and Millie’s Homemade Ice Cream C (Average).
| Metric | Mrs. Fields | Millie’s Homemade Ice Cream |
|---|---|---|
| Verdict Grade | BAbove average | CAverage |
| Investment Range | $312K – $496K | $254K – $557K |
| Franchise Fee | $35K | $50K |
| Royalty Rate | 6.0% | 5.5% |
| Average Revenue (Item 19) | $378K | $549KIncl. company outlets |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 113 | 14 |
| Unit Growth (YoY) | -12 units | +1 units |
| Year Began Franchising | 2004 | 2021 |
| FDD Year | 2025 | 2025 |
Investment Range
$312K – $496K
$254K – $557K
Franchise Fee
$35K
$50K
Royalty Rate
6.0%
5.5%
Average Revenue (Item 19)
$378K
$549KIncl. company outlets
SBA Charge-Off Rate
Limited data
Limited data
Total Units
113
14
Unit Growth (YoY)
-12 units
+1 units
Year Began Franchising
2004
2021
FDD Year
2025
2025