Milkshake Factory vs Firehouse Subs
Franchise Comparison 2026
Both Milkshake Factory and Firehouse Subs are full-service restaurants franchises. Milkshake Factory requires an investment of $510K – $773K while Firehouse Subs requires $405K – $876K. Firehouse Subs discloses average revenue of $974K; no Item 19 revenue figure is on file for Milkshake Factory. Note: Reported for a subset of outlets rather than the whole system. Firehouse Subs has SBA lending data on file with a 11.1% charge-off rate. FranchiseVerdict rates Milkshake Factory C (Average) and Firehouse Subs A (Strongest tier).
| Metric | Milkshake Factory | Firehouse Subs |
|---|---|---|
| Verdict Grade | CAverage | AStrongest tier |
| Investment Range | $510K – $773K | $405K – $876K |
| Franchise Fee | $60K | $20K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | N/AOutlet subset | $974KOutlet subset |
| SBA Charge-Off Rate | Limited data | 11.1% (638 loans) |
| Total Units | 14 | 1,291 |
| Unit Growth (YoY) | +4 units | +43 units |
| Year Began Franchising | 2023 | 2004 |
| FDD Year | 2025 | 2026 |
Investment Range
$510K – $773K
$405K – $876K
Franchise Fee
$60K
$20K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
N/AOutlet subset
$974KOutlet subset
SBA Charge-Off Rate
Limited data
11.1% (638 loans)
Total Units
14
1,291
Unit Growth (YoY)
+4 units
+43 units
Year Began Franchising
2023
2004
FDD Year
2025
2026