MassageLuXe vs Townhouse
Franchise Comparison 2026
Both MassageLuXe and Townhouse are personal care & beauty franchises. MassageLuXe requires an investment of $571K – $799K while Townhouse requires $604K – $760K. MassageLuXe discloses average revenue of $881K; Townhouse does not report Item 19 data. MassageLuXe has SBA lending data on file with a 3.3% charge-off rate. FranchiseVerdict rates MassageLuXe B (Above average) and Townhouse D (Below average).
| Metric | MassageLuXe | Townhouse |
|---|---|---|
| Verdict Grade | BAbove averageAbove average | DBelow averageBelow average |
| Investment Range | $571K – $799K | $604K – $760K |
| Franchise Fee | $43K | $40K |
| Royalty Rate | 5.0% | 7.0% |
| Average Revenue (Item 19) | $881K | N/A |
| SBA Charge-Off Rate | 3.3% (76 loans) | N/A |
| Total Units | 92 | 4 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2008 | 2026 |
| FDD Year | 2025 | 2026 |
Investment Range
$571K – $799K
$604K – $760K
Franchise Fee
$43K
$40K
Royalty Rate
5.0%
7.0%
Average Revenue (Item 19)
$881K
N/A
SBA Charge-Off Rate
3.3% (76 loans)
N/A
Total Units
92
4
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2008
2026
FDD Year
2025
2026