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FranchiseVerdict

LXR vs Marriott Hotel / JW Marriott

Franchise Comparison 2026

Both LXR and Marriott Hotel / JW Marriott are lodging franchises. LXR requires an investment of $5.5M – $870.8M while Marriott Hotel / JW Marriott requires $104.8M – $172.2M. FranchiseVerdict rates LXR B (Above average) and Marriott Hotel / JW Marriott A (Strongest tier).

Investment Range
$5.5M – $870.8M
$104.8M – $172.2M
Franchise Fee
$100K
$100K
Royalty Rate
5.0%
6.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
N/A
SBA Charge-Off Rate
N/A
Limited data
Total Units
5
369
Unit Growth (YoY)
+1 units
+5 units
Year Began Franchising
2018
1968
FDD Year
2026
2026