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FranchiseVerdict

la Madeleine vs Smashburger

Franchise Comparison 2026

Both la Madeleine and Smashburger are quick-service restaurants franchises. la Madeleine requires an investment of $1.2M – $2.3M while Smashburger requires $1.2M – $2.3M. la Madeleine discloses average revenue of $2.2M; Smashburger makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Company-owned outlets only - not franchisee performance. FranchiseVerdict rates la Madeleine A (Strongest tier) and Smashburger B (Above average).

Investment Range
$1.2M – $2.3M
$1.2M – $2.3M
Franchise Fee
$40K
$40K
Royalty Rate
5.0%
5.5%
Average Revenue (Item 19)
$2.2MCompany-owned only
N/ANo Item 19 representation
SBA Charge-Off Rate
N/A
Limited data
Total Units
91
194
Unit Growth (YoY)
-2 units
-13 units
Year Began Franchising
2011
2008
FDD Year
2025
2025