Keller Williams vs United Real Estate
Franchise Comparison 2026
Both Keller Williams and United Real Estate are real estate franchises. Keller Williams requires an investment of $182K – $336K while United Real Estate requires $145K – $386K. Neither Keller Williams nor United Real Estate makes a financial performance representation in Item 19 of its FDD — a voluntary item under the FTC Franchise Rule — so the two cannot be compared on disclosed unit revenue. FranchiseVerdict rates Keller Williams B (Above average) and United Real Estate B (Above average).
| Metric | Keller Williams | United Real Estate |
|---|---|---|
| Verdict Grade | BAbove average | BAbove average |
| Investment Range | $182K – $336K | $145K – $386K |
| Franchise Fee | $35K | $35K |
| Royalty Rate | 6.0% | Monthly Agent Affiliation Fee: $45 per Agent; Monthly Real Estate Transaction Fee: $75 per buy/sell side; Lease Transaction Fee: $45 per lease |
| Average Revenue (Item 19) | N/ANo Item 19 representation | N/ANo Item 19 representation |
| SBA Charge-Off Rate | Limited data | N/A |
| Total Units | 773 | 94 |
| Unit Growth (YoY) | -4 units | +4 units |
| Year Began Franchising | 1995 | 2013 |
| FDD Year | 2025 | 2025 |
Investment Range
$182K – $336K
$145K – $386K
Franchise Fee
$35K
$35K
Royalty Rate
6.0%
Monthly Agent Affiliation Fee: $45 per Agent; Monthly Real Estate Transaction Fee: $75 per buy/sell side; Lease Transaction Fee: $45 per lease
Average Revenue (Item 19)
N/ANo Item 19 representation
N/ANo Item 19 representation
SBA Charge-Off Rate
Limited data
N/A
Total Units
773
94
Unit Growth (YoY)
-4 units
+4 units
Year Began Franchising
1995
2013
FDD Year
2025
2025