Keller Williams vs @properties
Franchise Comparison 2026
Both Keller Williams and @properties are real estate franchises. Keller Williams requires an investment of $182K – $336K while @properties requires $64K – $433K. Neither Keller Williams nor @properties makes a financial performance representation in Item 19 of its FDD — a voluntary item under the FTC Franchise Rule — so the two cannot be compared on disclosed unit revenue. FranchiseVerdict rates Keller Williams B (Above average) and @properties C (Average).
| Metric | Keller Williams | @properties |
|---|---|---|
| Verdict Grade | BAbove average | CAverage |
| Investment Range | $182K – $336K | $64K – $433K |
| Franchise Fee | $35K | $35K |
| Royalty Rate | 6.0% | 3.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | N/ANo Item 19 representation |
| SBA Charge-Off Rate | Limited data | N/A |
| Total Units | 773 | 44 |
| Unit Growth (YoY) | -4 units | -1 units |
| Year Began Franchising | 1995 | 2020 |
| FDD Year | 2025 | 2025 |
Investment Range
$182K – $336K
$64K – $433K
Franchise Fee
$35K
$35K
Royalty Rate
6.0%
3.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
N/ANo Item 19 representation
SBA Charge-Off Rate
Limited data
N/A
Total Units
773
44
Unit Growth (YoY)
-4 units
-1 units
Year Began Franchising
1995
2020
FDD Year
2025
2025