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FranchiseVerdict

Iron Valley Real Estate vs HomeSmart

Franchise Comparison 2026

Both Iron Valley Real Estate and HomeSmart are real estate franchises. Iron Valley Real Estate requires an investment of $59K – $207K while HomeSmart requires $66K – $205K. Neither Iron Valley Real Estate nor HomeSmart makes a financial performance representation in Item 19 of its FDD — a voluntary item under the FTC Franchise Rule — so the two cannot be compared on disclosed unit revenue. HomeSmart has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates Iron Valley Real Estate A (Strongest tier) and HomeSmart A (Strongest tier).

Investment Range
$59K – $207K
$66K – $205K
Franchise Fee
$5KConditional fee
$20K
Royalty Rate
$150 per Transaction Side
Greater of ($12/agent/month plus $120 per completed side) or $500/month, plus $25 per rental, referral, or lease fee collected by the broker.
Average Revenue (Item 19)
N/ANo Item 19 representation
N/ANo Item 19 representation
SBA Charge-Off Rate
N/A
0.0% (14 loans)
Total Units
54
258
Unit Growth (YoY)
+2 units
-4 units
Year Began Franchising
2018
2005
FDD Year
2026
2026