Is Gecko Hospitality or Natural Awakenings cheaper to open?

Gecko Hospitality costs $59,249–$85,185 and Natural Awakenings costs $59,550–$86,275 to open (FDD Item 7). Gecko Hospitality has the lower entry cost.

Which is the better franchise, Gecko Hospitality or Natural Awakenings?

FranchiseVerdict grades Gecko Hospitality B and Natural Awakenings B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Gecko Hospitality vs Natural Awakenings

Franchise Comparison 2026

Both Gecko Hospitality and Natural Awakenings are business services franchises. Gecko Hospitality requires an investment of $59K – $85K while Natural Awakenings requires $60K – $86K. Neither Gecko Hospitality nor Natural Awakenings makes a financial performance representation in Item 19 of its FDD — a voluntary item under the FTC Franchise Rule — so the two cannot be compared on disclosed unit revenue. FranchiseVerdict rates Gecko Hospitality B (Above average) and Natural Awakenings B (Above average).

Metric	Gecko Hospitality	Natural Awakenings
Verdict Grade	BAbove average	BAbove average
Investment Range	$59K – $85K	$60K – $86K
Franchise Fee	$40K	$50K
Royalty Rate	10.0%	7.0%
Average Revenue (Item 19)	N/ANo Item 19 representation	N/ANo Item 19 representation
SBA Charge-Off Rate	Limited data	N/A
Total Units	67	47
Unit Growth (YoY)	+0 units	-1 units
Year Began Franchising	2003	2022
FDD Year	2025	2024