Firehouse Subs vs Milkshake Factory
Franchise Comparison 2026
Both Firehouse Subs and Milkshake Factory are full-service restaurants franchises. Firehouse Subs requires an investment of $405K – $876K while Milkshake Factory requires $510K – $773K. Firehouse Subs discloses average revenue of $974K; no Item 19 revenue figure is on file for Milkshake Factory. Note: Reported for a subset of outlets rather than the whole system. Firehouse Subs has SBA lending data on file with a 11.1% charge-off rate. FranchiseVerdict rates Firehouse Subs A (Strongest tier) and Milkshake Factory C (Average).
| Metric | Firehouse Subs | Milkshake Factory |
|---|---|---|
| Verdict Grade | AStrongest tier | CAverage |
| Investment Range | $405K – $876K | $510K – $773K |
| Franchise Fee | $20K | $60K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | $974KOutlet subset | N/AOutlet subset |
| SBA Charge-Off Rate | 11.1% (638 loans) | Limited data |
| Total Units | 1,291 | 14 |
| Unit Growth (YoY) | +43 units | +4 units |
| Year Began Franchising | 2004 | 2023 |
| FDD Year | 2026 | 2025 |
Investment Range
$405K – $876K
$510K – $773K
Franchise Fee
$20K
$60K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
$974KOutlet subset
N/AOutlet subset
SBA Charge-Off Rate
11.1% (638 loans)
Limited data
Total Units
1,291
14
Unit Growth (YoY)
+43 units
+4 units
Year Began Franchising
2004
2023
FDD Year
2026
2025