Is Destination Athlete or ServiceRX cheaper to open?

Destination Athlete costs $28,300–$108,610 and ServiceRX costs $34,825–$104,225 to open (FDD Item 7). Destination Athlete has the lower entry cost.

Which is the better franchise, Destination Athlete or ServiceRX?

FranchiseVerdict grades Destination Athlete A and ServiceRX B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Destination Athlete vs ServiceRX

Franchise Comparison 2026

Both Destination Athlete and ServiceRX are health & fitness franchises. Destination Athlete requires an investment of $28K – $109K while ServiceRX requires $35K – $104K. ServiceRX discloses average revenue of $283K; Destination Athlete makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Based on only 2 outlets. FranchiseVerdict rates Destination Athlete A (Strongest tier) and ServiceRX B (Above average).

Metric	Destination Athlete	ServiceRX
Verdict Grade	AStrongest tier	BAbove average
Investment Range	$28K – $109K	$35K – $104K
Franchise Fee	$20K	$20K
Royalty Rate	5.0%	6.0%
Average Revenue (Item 19)	N/ANo Item 19 representation	$283Kn=2
SBA Charge-Off Rate	Limited data	N/A
Total Units	296	3
Unit Growth (YoY)	+16 units	+0 units
Year Began Franchising	2008	2022
FDD Year	2026	2026