Bottom line
- Total investment $28K – $135K including a $20K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Destination Athlete unit return on the cash you put in?
Unlevered ROIC · per unit
226%
Above typical band (30–60%)
Overview
About
Destination Athlete franchisees operate athletic retail or team/school athletic supply stores, selling equipment, apparel, and merchandise. They manage inventory, handle direct customer sales in-store, and fulfill orders through team stores and potentially e-commerce channels. Revenue models vary significantly depending on whether franchisees focus on brick-and-mortar retail, team partnerships, or online sales.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
High opacity on profitability, modest growth trajectory, and lack of financial disclosure make this a CAUTION-tier franchise with significant unknown risks.
Score breakdown · what drove the 54 / 100 rating
- 01MEDNo average revenue or net income disclosed (Item 19 missing) — impossible to assess profitability or ROI
- 02MINORSlow unit growth of 5.7% YoY suggests market saturation or franchisee underperformance in a 296-unit system
- 03MINORWide investment range ($28,300–$135,110) indicates inconsistent startup costs and unclear capital requirements
- 04MINORDual royalty structure (5% vs. 9%) creates complexity and incentivizes non-internet sales, limiting scalability
- 05MINOR10-year term is longer than industry standard (typically 5–7 years), reducing franchisee flexibility and exit options
- 06MINORProtected territory undefined in scope — risk of encroachment or unclear protected area boundaries
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
20 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Destination Athlete · FDD (2026) PDF