Denny's vs Honest
Franchise Comparison 2026
Both Denny's and Honest are full-service restaurants franchises. Denny's requires an investment of $1.6M – $3.1M while Honest requires $1.9M – $2.7M. Denny's discloses average revenue of $1.9M; Honest makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Denny's has SBA lending data on file with a 7.5% charge-off rate. FranchiseVerdict rates Denny's A (Strongest tier) and Honest B (Above average).
| Metric | Denny's | Honest |
|---|---|---|
| Verdict Grade | AStrongest tier | BAbove average |
| Investment Range | $1.6M – $3.1M | $1.9M – $2.7M |
| Franchise Fee | $30K | $25K |
| Royalty Rate | 4.5% | 5.5% |
| Average Revenue (Item 19) | $1.9M | N/ANo Item 19 representation |
| SBA Charge-Off Rate | 7.5% (283 loans) | Limited data |
| Total Units | 1,334 | 40 |
| Unit Growth (YoY) | -69 units | +4 units |
| Year Began Franchising | 1994 | 2016 |
| FDD Year | 2025 | 2025 |
Investment Range
$1.6M – $3.1M
$1.9M – $2.7M
Franchise Fee
$30K
$25K
Royalty Rate
4.5%
5.5%
Average Revenue (Item 19)
$1.9M
N/ANo Item 19 representation
SBA Charge-Off Rate
7.5% (283 loans)
Limited data
Total Units
1,334
40
Unit Growth (YoY)
-69 units
+4 units
Year Began Franchising
1994
2016
FDD Year
2025
2025