Dashing Diva vs Deka Lash
Franchise Comparison 2026
Both Dashing Diva and Deka Lash are personal care & beauty franchises. Dashing Diva requires an investment of $233K – $517K while Deka Lash requires $286K – $461K. Deka Lash discloses average revenue of $282K; Dashing Diva makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Reported for a subset of outlets rather than the whole system. Deka Lash has SBA lending data on file with a 14.6% charge-off rate. FranchiseVerdict rates Dashing Diva D (Below average) and Deka Lash B (Above average).
| Metric | Dashing Diva | Deka Lash |
|---|---|---|
| Verdict Grade | DBelow average | BAbove average |
| Investment Range | $233K – $517K | $286K – $461K |
| Franchise Fee | $20K | $60K |
| Royalty Rate | Fixed monthly fee based on store size: $1,500-$2,000 (under 1,000 sq ft), $2,000-$3,000 (1,001-2,000 sq ft), $3,000-$4,000 (over 2,000 sq ft) | 6.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | $282KOutlet subset |
| SBA Charge-Off Rate | N/A | 14.6% (73 loans) |
| Total Units | 5 | 124 |
| Unit Growth (YoY) | -3 units | -6 units |
| Year Began Franchising | 2002 | 2016 |
| FDD Year | 2023 | 2025 |
Investment Range
$233K – $517K
$286K – $461K
Franchise Fee
$20K
$60K
Royalty Rate
Fixed monthly fee based on store size: $1,500-$2,000 (under 1,000 sq ft), $2,000-$3,000 (1,001-2,000 sq ft), $3,000-$4,000 (over 2,000 sq ft)
6.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
$282KOutlet subset
SBA Charge-Off Rate
N/A
14.6% (73 loans)
Total Units
5
124
Unit Growth (YoY)
-3 units
-6 units
Year Began Franchising
2002
2016
FDD Year
2023
2025