Comfort Keepers vs New Life Assisted Living
Franchise Comparison 2026
Both Comfort Keepers and New Life Assisted Living are senior care franchises. Comfort Keepers requires an investment of $120K – $191K while New Life Assisted Living requires $110K – $202K. Comfort Keepers discloses average revenue of $1.3M; New Life Assisted Living does not report Item 19 data. Comfort Keepers has SBA lending data on file with a 3.9% charge-off rate. FranchiseVerdict rates Comfort Keepers A (Strongest tier) and New Life Assisted Living C (Average).
| Metric | Comfort Keepers | New Life Assisted Living |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | CAverageAverage |
| Investment Range | $120K – $191K | $110K – $202K |
| Franchise Fee | $55K | $35K |
| Royalty Rate | Greater of $500/month minimum or 5% of Gross Revenue during first 24 months; after month 25 if MPS not met, 5% applied to greater of Gross Revenue or MPS Gross Revenue | 6.0% |
| Average Revenue (Item 19) | $1.3M | N/A |
| SBA Charge-Off Rate | 3.9% (116 loans) | N/A |
| Total Units | 624 | 5 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1999 | 2024 |
| FDD Year | 2025 | 2025 |
Investment Range
$120K – $191K
$110K – $202K
Franchise Fee
$55K
$35K
Royalty Rate
Greater of $500/month minimum or 5% of Gross Revenue during first 24 months; after month 25 if MPS not met, 5% applied to greater of Gross Revenue or MPS Gross Revenue
6.0%
Average Revenue (Item 19)
$1.3M
N/A
SBA Charge-Off Rate
3.9% (116 loans)
N/A
Total Units
624
5
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1999
2024
FDD Year
2025
2025