Berkshire Hathaway HomeServices vs COUNSELOR REALTY
Franchise Comparison 2026
Both Berkshire Hathaway HomeServices and COUNSELOR REALTY are real estate franchises. Berkshire Hathaway HomeServices requires an investment of $45K – $90K while COUNSELOR REALTY requires $23K – $106K. FranchiseVerdict rates Berkshire Hathaway HomeServices A (Strongest tier) and COUNSELOR REALTY A (Strongest tier).
| Metric | Berkshire Hathaway HomeServices | COUNSELOR REALTY |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $45K – $90K | $23K – $106K |
| Franchise Fee | $25K | $8K |
| Royalty Rate | Declining percentage of Gross Revenue: 6% (0-$1.65M), 5.5% ($1.65M-$3M), 4.5% ($3M-$5M), 4% ($5M-$7.5M), 3.75% ($7.5M-$10M), 3.5% ($10M-$15M), 3% ($15M-$20M), 2.75% ($20M-$25M), 2.5% ($25M-$50M), 2.25% ($50M-$100M), 2% ($100M+); minimum $15,000/year after first year | Base Monthly Fee of $371 (includes first 5 licensed agents), plus Continuing Agent Fee of $32-$53 per licensed agent per month |
| Average Revenue (Item 19) | N/A | N/A |
| SBA Charge-Off Rate | N/A | N/A |
| Total Units | 293 | 10 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2013 | 2002 |
| FDD Year | 2023 | 2026 |
Berkshire Hathaway HomeServices
AStrongest tierStrongest tier
COUNSELOR REALTY
AStrongest tierStrongest tier
Investment Range
$45K – $90K
$23K – $106K
Franchise Fee
$25K
$8K
Royalty Rate
Declining percentage of Gross Revenue: 6% (0-$1.65M), 5.5% ($1.65M-$3M), 4.5% ($3M-$5M), 4% ($5M-$7.5M), 3.75% ($7.5M-$10M), 3.5% ($10M-$15M), 3% ($15M-$20M), 2.75% ($20M-$25M), 2.5% ($25M-$50M), 2.25% ($50M-$100M), 2% ($100M+); minimum $15,000/year after first year
Base Monthly Fee of $371 (includes first 5 licensed agents), plus Continuing Agent Fee of $32-$53 per licensed agent per month
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
N/A
N/A
Total Units
293
10
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2013
2002
FDD Year
2023
2026