Bottom line
- Total investment $23K – $106K including a $15K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one COUNSELOR REALTY unit return on the cash you put in?
Unlevered ROIC · per unit
125%
Above typical band (30–60%)
Overview
About
Franchisees operate real estate brokerage offices, recruiting and managing licensed real estate agents under the Counselor Realty brand. They handle transaction coordination, agent support, marketing, and regulatory compliance while paying monthly base fees plus per-agent royalties to the franchisor. Revenue depends entirely on recruiting agents and generating commissions from residential/commercial transactions.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Very small, undisclosed-revenue system with unsubstantiated profitability claims, going concern uncertainties, and unprotected territory creates substantial investment risk.
Score breakdown · what drove the 65 / 100 rating
- 01MINORNo average revenue or net income disclosure (Item 19) — impossible to assess profitability or ROI
- 02MINOROnly 11 units system-wide with unknown growth trajectory — suggests minimal scale, market traction, or franchisor confidence
- 03HIGHGoing Concern indicator is FALSE — potential financial viability concerns at franchisor level
- 04MEDPer-agent monthly fees ($32-$53) create variable cost structure that could squeeze margins if agent count declines
- 05MINORNo protected territory — franchisees face direct competition from other franchisees and company-owned locations
- 06MINOR5-year term is relatively short for real estate franchise model requiring client relationship building
- 07MINORCombination of base fee ($371/mo) plus per-agent fees creates unclear total cost structure and scalability risk
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
5 numbers
One-time purchase · CSV download · Validation questions included
FDD download
COUNSELOR REALTY · FDD (2025) PDF