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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
WoodSpring Suites logoBAbove average
WoodSpring Suites
Lodging
2026 FDD
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EXTENDED STAY AMERICA SUITES logoAStrongest tier
EXTENDED STAY AMERICA SUITES
Lodging
2026 FDD
Remove
Vitals
FDD filing
FDD issued Apr 1, 2026
FDD issued Mar 26, 2026
Investment range
$8.8M – $14.6M
$9.2M – $14.3M
Liquid capital
$30K – $200K
$175K – $250K
Franchise fee
$50K
$50K
Royalty rate
6.0%
5.5%
Ad fund rate
2.5%
4.5%
Performance
Avg gross sales
$2.1M
Partial, no system average
Median gross sales
$2.1M
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
$1.2M
Not extracted
Earnings metric
Gross Operating Profit
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
60 / 100
76 / 100
SBA charge-off rate
Limited · 11 loans
Limited · 22 loans
SBA loans on record
11
22
Scale
Total units
284
427
Net change (latest yr)
+28
+13
Signed, not yet open
Not extracted
1 (0.00 per open outlet)
Turnover rate
0.0%
8.3%
Contract
Initial term (years)
20
20
Renewal term (years)
Not extracted
Not extracted
Initial training (hrs)
51
38
Contacts
Franchisee phones
31
122

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