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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageWilliam Raveis Real Estate 2025 FDD Remove |  CAverageGorilla Property Services® Real Estate 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 1, 2025 | 2025 FDD |
Investment range | $75K – $281K | $129K – $215K |
Liquid capital | $20K – $80K | $4K – $17K |
Franchise fee | $25K | $50K |
Royalty rate | 6.0% | 6.0% |
Ad fund rate | Not extracted | 2.0% |
| Performance | ||
Avg gross sales | No Item 19 representation | Partial, no system average |
Median gross sales | Not disclosed | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted |
Earnings metric | Not classified | P&L Bottom Line |
| Risk | ||
Rating | BAbove average | CAverage |
Verdict score | 61 / 100 | 44 / 100 |
SBA charge-off rate | Not SBA-matched | Not SBA-matched |
SBA loans on record | N/A | N/A |
| Scale | ||
Total units | 136 | 1 |
Net change (latest yr) | -6 | 0 |
Signed, not yet open | 0 (0.00 per open outlet) | Not extracted |
Turnover rate | 0.0% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 5 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 17 | 15 |
| Contacts | ||
Franchisee phones | 81 | 40 |
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