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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierTownePlace Suites by Marriott Lodging 2026 FDD Remove |  AStrongest tierHampton by Hilton Lodging 2026 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Mar 31, 2026 | FDD issued Mar 30, 2026 |
Investment range | $13.1M – $29.8M | $17.0M – $24.7M |
Liquid capital | Not extracted | $500K – $700K |
Franchise fee | $75K | $100K |
Royalty rate | 5.5% | 6.0% |
Ad fund rate | 2.0% | 4.0% |
| Performance | ||
Avg gross sales | Partial, no system average | Partial, no system average |
Median gross sales | Not extracted | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | AStrongest tier |
Verdict score | 78 / 100 | 83 / 100 |
SBA charge-off rate | Under 10 loans (9) | 3.3% (n=195) |
SBA loans on record | 9 | 195 |
| Scale | ||
Total units | 571 | 2,390 |
Net change (latest yr) | +48 | +21 |
Signed, not yet open | Not extracted | Not extracted |
Turnover rate | 0.6% | 1.8% |
| Contract | ||
Initial term (years) | 20 | 22 |
Renewal term (years) | Not extracted | Not extracted |
Initial training (hrs) | 187 | 104 |
| Contacts | ||
Franchisee phones | 621 | 93 |
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