Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

Focus by buyer type

Brand
The Rush Coffee logoBAbove average
The Rush Coffee
Quick-Service Restaurants
2025 FDD
Remove
Alsies logoCAverage
Alsies
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 14, 2025
FDD issued May 2, 2025
Investment range
$73K – $246K
$129K – $190K
Liquid capital
$5K – $15K
$3K – $10K
Franchise fee
$22K
$50K
Royalty rate
5.0%
6.0%
Ad fund rate
1.0%
1.0%
Performance
Avg gross sales
Partial, no system averageOutlets $9K-$156K
$329KPer truck, not per outletCompany-owned only1 outlet
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
assumed annual
Risk
Rating
BAbove average
CAverage
Verdict score
46 / 100
41 / 100
SBA charge-off rate
Not SBA-matched
Under 10 loans (1)
SBA loans on record
N/A
1
Scale
Total units
6
5
Net change (latest yr)
+2
0
Signed, not yet open
0 (0.00 per open outlet)
5 (1.00 per open outlet)
Turnover rate
16.7%
0.0%
Contract
Initial term (years)
5
10
Renewal term (years)
5
5
Initial training (hrs)
80
18
Contacts
Franchisee phones
5
1

Looking for a detailed head-to-head breakdown?

Read the The Rush Coffee vs Alsies editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →