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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (EBITDA, Net Income). Financial figures may not be directly comparable.

Focus by buyer type

Brand
THE HUMAN BEAN logoCAverage
THE HUMAN BEAN
Quick-Service Restaurants
2026 FDD
Remove
Ellianos Coffee logoBAbove average
Ellianos Coffee
Quick-Service Restaurants
2026 FDD
Remove
Vitals
FDD filing
FDD issued Feb 25, 2026
FDD issued Mar 17, 2026
Investment range
$672K – $1.5M
$797K – $1.4M
Liquid capital
$20K – $75K
$10K – $15K
Franchise fee
$35K
$30K
Royalty rate
Flat fee
6.0%
Ad fund rate
1.0%
1.3%
Performance
Avg gross sales
$814K
$1.3MOutlet subsetNet sales
Median gross sales
$784K
$1.3MOutlet subset
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
EBITDA
Net Income
Risk
Rating
CAverage
BAbove average
Verdict score
40 / 100
65 / 100
SBA charge-off rate
35.7% (n=51)
Limited · 36 loans
SBA loans on record
51
36
Scale
Total units
188
73
Net change (latest yr)
+11
+10
Signed, not yet open
14 (0.07 per open outlet)
48 (0.66 per open outlet)
Turnover rate
1.6%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
120
110
Contacts
Franchisee phones
91
38

Looking for a detailed head-to-head breakdown?

Read the THE HUMAN BEAN vs Ellianos Coffee editorial comparison →

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