FranchiseVerdict
THE HUMAN BEAN logo
FV-02654·STRONGExcellent91

The Human Bean

Food & Beverage - Coffee & TeaFranchising since 2002Website
Investment
$572K – $1.3M
87th pct Coffee & Tea
Avg revenue
$848K
24th pct Coffee & Tea
Royalty
Units
177
87th pct Coffee & Tea
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $572K – $1.3M including a $35K franchise fee.
  • Average unit revenue of $848K/year (median $800K). Estimated payback in 9.9 years.
  • Rated STRONG with a risk score of 39/100. SBA loan default rate of 0.0% across 14 loans (below the industry average).
  • System growing at 24.1% CAGR over 3 years with 177 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Casey Hawkins, Inc.
Incorporated in
Oregon
HQ
623 Rossanley Drive, Medford, OR 97501
Auditor
A&G LLP
Audited financials
Franchisor revenue
$11.1M
vs $12.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one THE HUMAN BEAN unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $847,647
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $572K–$1.3M
Working capital
$
FDD reports $5K–$20K

Unlevered ROIC · per unit

10%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$93K
EBITDA margin
11.0%
Total invested
$948K
Payback
122 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 THE HUMAN BEAN units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$678K

on $3.4M purchase

Total debt

$2.7M

SBA $1.7M + senior + seller note

Overview

About

THE HUMAN BEAN franchisees operate specialty coffee/beverage drive-thru and café locations, focusing on premium espresso drinks, smoothies, and customizable beverages. Day-to-day operations include managing barista staff, handling peak drive-thru traffic, inventory management, and maintaining brand consistency across product quality and customer service.

CEO
Dan Hawkins
Founded
2002
FDD year
2025
States available
23

Item 7 · what it costs

The Vitals

Total investment
$572K – $1.3M
All-in to open one unit
Liquid capital
$5K – $20K
Cash you must have on hand
Franchise fee
$35K
Royalty
None
Ad fund
1.0%
typical 3–5%
Total fee load
1.0%
vs 9–13% typical
Payback period
9.9 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$848K
Per unit, per year
Median gross sales
$800K
Item 19 type
Historical Sales and EBITDA
Sample size
140 units
vs category median 13 · large
Range (low → high)
$378K$1.9M
Cohort dispersion
Transparency
10 / 5
vs category median 2 / 5 · above
Revenue rank24th
vs Food & Beverage - Coffee & Tea peers
Investment cost rank87th
Lower investment ranks lower (better)
Royalty rate rank91th
Lower royalty = lower percentile (better)
Unit count rank87th
vs Food & Beverage - Coffee & Tea peers
Risk score rank3th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
177
Opened
21
Last reporting year
Closed
2
Turnover rate
1.1%
Company-owned
12
Corporate units in the system
% franchised
93%
vs corporate-owned
Net growth (yr3)
+13.0%
Net unit change last year
3-yr CAGR
+24.1%
Compounded over last 3 years
2023
165+19
Franchised units
2024
146
Franchised units
2025
133
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 32 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 32 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
14
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

39
Risk · 0-100
STRONG39 / 100

THE HUMAN BEAN presents moderate-to-caution risk due to unclear franchisor incentive alignment (no royalties), unvalidated financial claims, and thin unit-level margins relative to capital requirements.

Score breakdown · what drove the 39 / 100 rating

  1. 01MINORNo royalty fees create unclear franchisor revenue model and potential misaligned incentives for corporate support
  2. 02MINORSignificant gap between average revenue ($847,648) and net income ($94,115) suggests ~11% net margin, indicating high operating costs or competitive pricing pressure
  3. 03MINORHigh initial investment range ($572K-$1.3M) requires strong unit economics to achieve acceptable ROI payback period
  4. 04MEDNo Item 19 financial performance representations disclosed, limiting ability to validate claimed average revenue figures
  5. 05MINORModest unit growth of 13% YoY may indicate market saturation in coffee/beverage category or franchisee recruitment challenges

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Oregon

Item 11

Training & Operations

Classroom training
11 hrs
On-the-job training
29 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

89 numbers

Locked
(212) 416-••••
NEW YORK,
NY
(304) 654-••••
WV
(731) 420-••••
TN

One-time purchase · CSV download · Validation questions included

FDD download

THE HUMAN BEAN · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above