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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Owner's Discretionary, EBITDA $88,219). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  AStrongest tierThe Designery Business Services 2025 FDD Remove |  BAbove averageSTORsquare Business Services 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 25, 2025 | FDD issued Apr 21, 2025 |
Investment range | $185K – $420K | $166K – $438K |
Liquid capital | $20K – $50K | $30K – $50K |
Franchise fee | $55K | $55K |
Royalty rate | 7.0% | 7.5% |
Ad fund rate | 2.0% | 2.0% |
| Performance | ||
Avg gross sales | $1.3M2 outlets | $401K1 outlet |
Median gross sales | $1.3M2 outlets | $401K1 outlet |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | $88K |
Earnings metric | Owner's Discretionary | EBITDA $88,219 |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 76 / 100 | 49 / 100 |
SBA charge-off rate | Limited · 11 loans | Not SBA-matched |
SBA loans on record | 11 | N/A |
| Scale | ||
Total units | 73 | 5 |
Net change (latest yr) | +52 | Not extracted |
Signed, not yet open | 26 (0.36 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 1.4% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 41 | 80 |
| Contacts | ||
Franchisee phones | 0 | 1 |
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