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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierThe Closet Trading Co. Retail Remove |  FWeakest tierFlip Flop Shops Retail Remove |
|---|---|---|
| Vitals | ||
Investment range | $157K – $370K | $183K – $349K |
Liquid capital | $25K – $90K | $0 – $55K |
Franchise fee | $60K | $30K |
Royalty rate | 5.0% | 5.0% |
Ad fund rate | 1.0% | 1.0% |
| Performance | ||
Avg gross sales | N/A | $473KOutlet subset |
Median gross sales | N/A | $333KOutlet subset |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | EBITDA | Not classified |
| Risk | ||
Rating | AStrongest tier | FWeakest tier |
Verdict score | 64 / 100 | 18 / 100 |
SBA charge-off rate | N/A | 52.6% |
SBA loans on record | N/A | 26 |
| Scale | ||
Total units | 8 | 47 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 25.5% |
| Contract | ||
Initial term (years) | 10 | 8 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 74 | 84 |
| Contacts | ||
Franchisee phones | 3 | 60 |
Looking for a detailed head-to-head breakdown?
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