FranchiseVerdict
Flip Flop Shops logo
FV-00959·MODERATEExcellent91

Flip Flop Shops

RetailFranchising since 2007Website
Investment
$183K – $349K
44th pct Retail
Avg revenue
$473K
7th pct Retail
Royalty
5.0%
15th pct Retail
Units
47
41st pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $183K – $349K including a $30K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $473K/year (median $333K).
  • Rated MODERATE with a risk score of 59/100. SBA loan default rate of 0.0% across 34 loans (below the industry average).
  • System contracting at -16.1% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Flip Flop Shops, LLC
Parent company
Bearpaw Holdings, LLC
Incorporated in
California
HQ
7524 Old Auburn Road, Citrus Heights, California 95610
Auditor
Fineman West & Company LLP
Audited financials
Franchisor revenue
$1.6M
vs $1.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Flip Flop Shops unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $473,319
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $183K–$349K
Working capital
$
Item 7 didn't break this out — defaulted to ~10% of annual revenue

Unlevered ROIC · per unit

15%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$43K
EBITDA margin
9.0%
Total invested
$294K
Payback
83 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Flip Flop Shops units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$189K

on $947K purchase

Total debt

$757K

SBA $0.5M + senior + seller note

Overview

About

Flip Flop Shops are flip-flop and casual footwear retail locations where franchisees manage inventory, customer sales, merchandising, and staff. Day-to-day operations involve retail store management, point-of-sale transactions, and brand-standard customer service in mall or street-front locations. Franchisees oversee local marketing, staffing decisions, and customer experience within a protected territory.

CEO
Thomas A. Romeo
Founded
2018
FDD year
2025
States available
12

Item 7 · what it costs

The Vitals

Total investment
$183K – $349K
All-in to open one unit
Liquid capital
$0 – $55K
Cash you must have on hand
Franchise fee
$30K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$473K
Per unit, per year
Median gross sales
$333K
Item 19 type
Historical financial performance
Sample size
37 units
vs category median 52
Range (low → high)
$91K$1.4M
Cohort dispersion
Transparency
4 / 5
vs category median 3 / 5 · above
Revenue rank7th
vs Retail peers
Investment cost rank44th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank41th
vs Retail peers
Risk score rank49th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
47
Opened
10
Last reporting year
Closed
12
Turnover rate
25.5%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-4.1%
Net unit change last year
3-yr CAGR
-16.1%
Compounded over last 3 years
2023
47-2
Franchised units
2024
49
Franchised units
2025
56
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
34
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

59
Risk · 0-100
MODERATE59 / 100

Flip Flop Shops presents high risk due to a shrinking franchise system, going concern doubts, undisclosed profitability, and a pattern of litigation including fraud allegations and regulatory violations.

Score breakdown · what drove the 59 / 100 rating

  1. 01MINORUnit count declining 4.1% year-over-year (47 units) suggests system contraction and potential viability concerns
  2. 02HIGHMultiple litigation matters including fraud allegations against predecessor, California DFPI consent order for registration violations, and patent infringement suit against CEO create legal/reputational risk
  3. 03MEDNet income not disclosed despite $473K average revenue — inability or unwillingness to report profitability is a major transparency red flag
  4. 04HIGHGoing Concern status is False, indicating auditors have substantial doubt about the franchisor's ability to continue operations
  5. 05MINORHigh investment range ($182,900-$349,400) paired with declining unit count suggests poor unit economics and deteriorating ROI
  6. 06MED5% royalty on gross sales (not net profit) increases franchisee burden during low-margin periods; no disclosed Item 19 earnings claims to validate profitability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
8 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
84 hrs
POS system
RICS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

60 numbers

Locked
(321) 610-••••
FL
(228) 344-••••
MS
(407) 350-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Flip Flop Shops · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above