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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
sweetFrog logoDBelow average
sweetFrog
Quick-Service Restaurants
2025 FDD
Remove
Rocky Rococo Pizza and Pasta logoBAbove average
Rocky Rococo Pizza and Pasta
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 28, 2025
2025 FDD
Investment range
$257K – $659K
$211K – $706K
Liquid capital
$20K – $20K
$10K – $20K
Franchise fee
$30K
$25K
Royalty rate
5.0%
5.0%
Ad fund rate
1.5%
0.8%
Performance
Avg gross sales
$519K
No Item 19 representation
Median gross sales
$491K
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
BAbove average
Verdict score
35 / 100
60 / 100
SBA charge-off rate
27.3% (n=18)
Under 10 loans (3)
SBA loans on record
18
3
Scale
Total units
206
31
Net change (latest yr)
-10
0
Signed, not yet open
17 (0.08 per open outlet)
Not extracted
Turnover rate
6.3%
0.0%
Contract
Initial term (years)
10
15
Renewal term (years)
5
15
Initial training (hrs)
64
164
Contacts
Franchisee phones
95
10

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