Rocky Rococo Pizza and Pasta
Bottom line
- Total investment $211K – $706K including a $25K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 5 loans (below the industry average).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Rocky Rococo Pizza and Pasta unit return on the cash you put in?
Unlevered ROIC · per unit
19%
Below typical band (30–60%)
Overview
About
Franchisees operate quick-service pizza and pasta restaurants, managing food preparation, customer service, inventory, and staffing. Day-to-day operations include managing dine-in/takeout service, coordinating with suppliers, handling cash flow, and maintaining brand standards across menu offerings and restaurant cleanliness.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Rocky Rococo presents material risk due to missing financial performance data, unknown system size, potential corporate instability, and lack of transparency on unit economics.
Score breakdown · what drove the 64 / 100 rating
- 01MEDNo average revenue or net income disclosed (Item 19 missing) — impossible to assess profitability or ROI
- 02MINORUnknown unit count and growth trajectory — cannot evaluate system health or market saturation
- 03MINORWide investment range ($211k-$705k) suggests inconsistent buildout costs or unclear financial planning
- 04HIGHGoing concern status is FALSE — suggests potential financial instability or restructuring at corporate level
- 05MINORTiered royalty structure (5% vs 3.5%) indicates many franchisees likely fall below $425k sales threshold
- 06MEDNo franchise term disclosed — uncertain about renewal risk, termination clauses, or long-term commitment security
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
10 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Rocky Rococo Pizza and Pasta · FDD (2025) PDF