Rocky Rococo Pizza and PastaFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Rocky Rococo Pizza and Pasta franchise requires a total initial investment of $211K – $706K, including a $25K franchise fee and an ongoing 5.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $211K – $706K
- 35th pct Service Resta…
- Avg gross sales
- N/A
- 59th pct Service Resta…
- Royalty
- 5.0%
- 13th pct Service Resta…
- Units
- 31
- 54th pct Service Resta…
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchising since 1995. Systems this mature have refined operations and brand recognition.
Bottom line
- Total investment $211K – $706K including a $25K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 59/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Rococo Franchise Corporation
- Incorporated in
- WI
- HQ
- 105 East Wisconsin Avenue, Oconomowoc, Wisconsin 53066
- Auditor
- Vrakas, S.C.
- Audited financials
- Franchisor revenue
- $1.4M
- vs $1.2M prior year
Overview
About
Franchisees operate quick-service pizza and pasta restaurants, managing food preparation, customer service, inventory, and staffing. Day-to-day operations include managing dine-in/takeout service, coordinating with suppliers, handling cash flow, and maintaining brand standards across menu offerings and restaurant cleanliness.
- CEO
- Thomas R. Hester
- Headquarters
- WI
- Founded
- 1995
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 10 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $25K | $25K | |
| Equipment, Fixtures | $80K | $300K | |
| Leasehold Improvements | $80K | $325K | |
| Opening Inventory | $4K | $12K | |
| Security Deposits | $0 | $4K | |
| Promotion Media, PR events | $5K | $5K | |
| Pre-Opening Training | $1K | $5K | |
| Misc. (legal, permits) | $1K | $5K | |
| Additional Funds (3 mos.) | $10K | $20K | |
| Insurance | $5K | $5K | |
| Total initial investment | $211K | $706K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $211K – $706K
- Better than avg vs category
- Liquid capital req'd
- $10K – $20K
- Better than avg vs category
- Franchise fee
- $25K – $25K
- Better than avg vs category
- Royalty
- 5.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 0.8%
- typical 3–5%
- Total fee load
- 5.8%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 0.8% of gross sales |
| Technology fee | $10K |
| Transfer fee | $13K |
| Renewal fee | $0 |
| Inventory (initial) | $4K – $12K |
| Total fee load | 5.8% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Quick-Service Restaurants averages
How Rocky Rococo Pizza and Pasta Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 31
- Opened
- 3
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 7
- Corporate units in the system
3-year detail · Item 20
- Transfers (3yr)
- 1
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 3 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 3
- Loan volume
- $1.4M
- Median loan
- $421K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Rocky Rococo Pizza and Pasta's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 3 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 2-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Rocky Rococo presents material risk due to missing financial performance data, unknown system size, potential corporate instability, and lack of transparency on unit economics.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Vrakas, S.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 59 / 100 rating
- 01MEDNo average revenue or net income disclosed (Item 19 missing) — impossible to assess profitability or ROI
- 02MINORUnknown unit count and growth trajectory — cannot evaluate system health or market saturation
- 03MINORWide investment range ($211k-$705k) suggests inconsistent buildout costs or unclear financial planning
- 04HIGHGoing concern status is FALSE — suggests potential financial instability or restructuring at corporate level
- 05MINORTiered royalty structure (5% vs 3.5%) indicates many franchisees likely fall below $425k sales threshold
- 06MEDNo franchise term disclosed — uncertain about renewal risk, termination clauses, or long-term commitment security
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 15 years |
|---|---|
| Renewal term | 15 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 1 year |
| Right of first refusalℹ | Yes |
| Termination notice | 60 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Wisconsin |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 164 hrs
- Training location
- On-site and corporate
- POS system
- Point-of-sale system
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Point-of-sale system
Item 20 · call current owners
Franchisee Contacts
10 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Rocky Rococo Pizza and Pasta · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Rocky Rococo Pizza and Pasta franchise?
The total investment to open a Rocky Rococo Pizza and Pasta franchise ranges from $211K – $706K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Rocky Rococo Pizza and Pasta franchise owners earn?
Rocky Rococo Pizza and Pasta does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Rocky Rococo Pizza and Pasta's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Rocky Rococo Pizza and Pasta (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Rocky Rococo Pizza and Pasta franchise locations are there?
As of their most recent FDD filing, Rocky Rococo Pizza and Pasta has 31 total units in the United States, including 24 franchised units and 7 company-owned units. 3 new units were opened in the latest reporting year.
Is Rocky Rococo Pizza and Pasta a good franchise to buy?
FranchiseVerdict rates Rocky Rococo Pizza and Pasta as a B-grade franchise with a risk score of 59 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Rocky Rococo Pizza and Pasta, you can request corrections or provide updated information.
Claim this brandOther Quick-Service Restaurants franchises
Compare similar franchise opportunities in the Quick-Service Restaurants category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.