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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Straw Hat Pizza logoCAverage
Straw Hat Pizza
Quick-Service Restaurants
2025 FDD
Remove
Qdoba Mexican Eats logoAStrongest tier
Qdoba Mexican Eats
Quick-Service Restaurants
2024 FDD
Remove
Vitals
FDD filing
FDD issued Apr 17, 2025
FDD issued Dec 20, 2024
Investment range
$166K – $1.7M
$546K – $1.3M
Liquid capital
$5K – $50K
$25K – $150K
Franchise fee
$20K
$40K
Royalty rate
4.0%
5.0%
Ad fund rate
1.0%
2.8%
Performance
Avg gross sales
$496K
$1.6MNet sales
Median gross sales
$456K
$1.5M
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
$403K
Earnings metric
Not classified
Franchise EBITDA - Pre-Fees
Risk
Rating
CAverage
AStrongest tier
Verdict score
38 / 100
96 / 100
SBA charge-off rate
33.3% (n=20)
Not SBA-matched
SBA loans on record
20
N/A
Scale
Total units
27
777
Net change (latest yr)
0
+42
Signed, not yet open
Not extracted
13 (0.02 per open outlet)
Turnover rate
3.7%
1.3%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
180
279
Contacts
Franchisee phones
9
524

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