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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Gross Sales, P&L Bottom Line). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  CAverageSnip-its Personal Care & Beauty 2025 FDD Remove |  AStrongest tierManCave for Men Personal Care & Beauty 2025 FDD Remove |  CAverageSOMA MASSAGE THERAPY® Personal Care & Beauty 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued May 5, 2025 | FDD issued Jun 15, 2025 | FDD issued Aug 12, 2025 |
Investment range | $200K – $361K | $230K – $338K | $165K – $406K |
Liquid capital | $5K – $21K | $15K – $20K | $30K – $50K |
Franchise fee | $35K | $45K | $45K |
Royalty rate | 5.0% | 5.0% | 6.0% |
Ad fund rate | 2.0% | 1.0% | 2.0% |
| Performance | |||
Avg gross sales | $271K | $436K | $1.3MCompany-owned only2 outlets |
Median gross sales | Not extracted | $318K | $1.3MCompany-owned only2 outlets |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | Gross Sales | Not classified | P&L Bottom Line |
| Risk | |||
Rating | CAverage | AStrongest tier | CAverage |
Verdict score | 40 / 100 | 78 / 100 | 43 / 100 |
SBA charge-off rate | 26.3% (n=20) | Under 10 loans (2) | Not SBA-matched |
SBA loans on record | 20 | 2 | N/A |
| Scale | |||
Total units | 40 | 25 | 2 |
Net change (latest yr) | -2 | +8 | 0 |
Signed, not yet open | 13 (0.33 per open outlet) | 1 (0.04 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 7.5% | 0.0% | 0.0% |
| Contract | |||
Initial term (years) | 10 | 10 | 5 |
Renewal term (years) | 5 | 5 | 5 |
Initial training (hrs) | 20 | 40 | 45 |
| Contacts | |||
Franchisee phones | 18 | 14 | 1 |
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