Soma Massage Therapy®Franchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A SOMA MASSAGE THERAPY® franchise requires a total initial investment of $165K – $406K, including a $45K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $1.3M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $165K – $406K
- 35th pct Healthcare
- Avg gross sales
- $1.3M
- 34th pct Healthcare
- Royalty
- 6.0%
- 14th pct Healthcare
- Units
- 2
- 5th pct Healthcare
- SBA default
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 4.6x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
70% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $165K – $406K including a $45K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $1.3M/year, with an estimated 70% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 26/100.
- Revenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- B-WELL ENTERPRISES, LLC
- Incorporated in
- TX
- HQ
- 531 N. Elm Street, Denton, Texas 76201
- Auditor
- Wilcox & Associates PC
- Unaudited
Affiliated brands
- has been in business s
- is Soma Massage Therapy
Other brands the franchisor or its parent operates (Item 1).
Overview
About
SOMA Massage Therapy franchisees operate therapeutic massage clinics providing services such as deep tissue massage, relaxation therapy, sports massage, and wellness treatments. Day-to-day operations include scheduling client appointments, performing massage services, managing therapist staff (if applicable), handling billing/payments, and maintaining HIPAA-compliant client records.
- CEO
- Amber Briggle
- Headquarters
- TX
- Founded
- 2024
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing · 17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $30K | $45K | |
| Rent - three months | $8K | $38K | |
| Real Estate Security Deposit | $3K | $13K | |
| Utility Deposits | $500 | $3K | |
| Architect and Design | $5K | $13K | |
| Leasehold Improvements | $60K | $180K | |
| Furniture, Fixtures, Equipment, Signs, and Decor | $10K | $30K | |
| Technology Startup and Technology Maintenance Fees - three months | $2K | $2K | |
| Computer System | $218 | $1K | |
| POS Software - three months | $1K | $1K | |
| Business Management Programs | $2K | $2K | |
| Initial Inventory Cost | $2K | $5K | |
| Training Expenses | $2K | $8K | |
| Grand Opening Expenses | $3K | $3K | |
| Insurance | $8K | $13K | |
| Attorneys or other Professionals | $500 | $2K | |
| Additional Funds - Three Months | $30K | $50K | |
| Total initial investment | $165K | $406K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$195K
15.0% margin
Unlevered ROIC
60%
EBITDA / total invested capital
Payback
20 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $165K – $406K
- Better than avg vs category
- Liquid capital req'd
- $30K – $50K
- Near category avg vs category
- Franchise fee
- $30K – $45K
- Better than avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 4.0%
- typical 3–5%
- Total fee load
- 40.0%
- vs 9–13% typical
- Payback period
- 1.4 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 4.0% of gross sales |
| Technology fee | $30 |
| Transfer fee | $23K |
| Renewal fee | $23K |
| Inventory (initial) | $2K – $5K |
| Total fee load | 40.0% of rev |
At 40.0% total fee load, roughly $521K per year goes to the franchisor before you pay a single operating expense.
Financial Performance
- Avg gross sales
- $1.3M
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $200K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 70.0%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Affiliate-owned outlets
- Sample size
- 2 units
- vs category median 12 · small
- Range (low → high)
- $1.2M→$1.4M
- Cohort dispersion (min → max)
- Transparency tier
- full
- Categorical assessment of disclosure depth
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 201 Healthcare brands
Revenue is 4.6x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Healthcare averages
How Soma Massage Therapy® Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 1
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 1
- Franchisor bought back
- Projected new
- 1
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Micro-franchise system with unverifiable financial claims, no transparent earnings data, and franchisor financial uncertainty creates significant investment risk.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $45,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
No audited financials on file
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 26 / 100 rating
- 01MEDOnly 2 units in the entire system signals extremely limited track record and potential viability concerns
- 02MEDNo Item 19 (Financial Performance Representations) disclosed — cannot verify if avg $200k net income is achievable
- 03HIGHGoing Concern status = False indicates franchisor may have financial stability questions
- 04MINORWide investment range ($165k-$406k) suggests inconsistent startup costs and unclear initial capital requirements
- 05MINORUnknown unit growth trajectory raises questions about system expansion and franchisee recruitment success
- 06MINOR6% royalty on $1.29M avg revenue = $77.4k annual royalty is substantial relative to $200k net income (38.7% of profits)
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | Geographic boundaries |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 10 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 5 hrs
- On-the-job training
- 40 hrs
- Training location
- On-site and corporate
- Site selection
- franchisor
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
4 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SOMA MASSAGE THERAPY® · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SOMA MASSAGE THERAPY® franchise?
The total investment to open a SOMA MASSAGE THERAPY® franchise ranges from $165K – $406K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SOMA MASSAGE THERAPY® franchise owners earn?
According to Item 19 of the SOMA MASSAGE THERAPY® FDD, the average gross sales per unit is $1.3M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is SOMA MASSAGE THERAPY®'s franchise failure rate?
SBA 7(a) loan charge-off data is not available for SOMA MASSAGE THERAPY® (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SOMA MASSAGE THERAPY® franchise locations are there?
As of their most recent FDD filing, SOMA MASSAGE THERAPY® has 2 total units in the United States, including 0 franchised units and 2 company-owned units. 1 new units were opened in the latest reporting year.
Is SOMA MASSAGE THERAPY® a good franchise to buy?
FranchiseVerdict rates SOMA MASSAGE THERAPY® as a A-grade franchise with a risk score of 26 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.