Soma Massage Therapy®
Formerly known as B-Well Nation
Bottom line
- Total investment $165K – $406K including a $45K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $1.3M/year (median $1.3M). Estimated payback in 1.4 years.
- Rated MODERATE with a risk score of 60/100.
- Emerging franchise — only 2 years of franchising with 2 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one SOMA MASSAGE THERAPY® unit return on the cash you put in?
Unlevered ROIC · per unit
79%
Above typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 SOMA MASSAGE THERAPY® units return on equity?
Equity IRR · 5-yr
32.1%
4.02× MOIC
Year-1 DSCR
2.51×
EBITDA ÷ debt service
Equity required
$6.7M
on $16.8M purchase
Total debt
$10.0M
SBA $5.0M + senior + seller note
Overview
About
SOMA Massage Therapy franchisees operate therapeutic massage clinics providing services such as deep tissue massage, relaxation therapy, sports massage, and wellness treatments. Day-to-day operations include scheduling client appointments, performing massage services, managing therapist staff (if applicable), handling billing/payments, and maintaining HIPAA-compliant client records.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Micro-franchise system with unverifiable financial claims, no transparent earnings data, and franchisor financial uncertainty creates significant investment risk.
Score breakdown · what drove the 60 / 100 rating
- 01MEDOnly 2 units in the entire system signals extremely limited track record and potential viability concerns
- 02MEDNo Item 19 (Financial Performance Representations) disclosed — cannot verify if avg $200k net income is achievable
- 03HIGHGoing Concern status = False indicates franchisor may have financial stability questions
- 04MINORWide investment range ($165k-$406k) suggests inconsistent startup costs and unclear initial capital requirements
- 05MINORUnknown unit growth trajectory raises questions about system expansion and franchisee recruitment success
- 06MINOR6% royalty on $1.29M avg revenue = $77.4k annual royalty is substantial relative to $200k net income (38.7% of profits)
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
4 numbers
One-time purchase · CSV download · Validation questions included
FDD download
SOMA MASSAGE THERAPY® · FDD (2025) PDF