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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageSafeSplash Swim School Education Remove |  BAbove averageSafari Kid Education Remove |
|---|---|---|
| Vitals | ||
Investment range | $945K – $1.3M | $402K – $1.8M |
Liquid capital | $90K – $150K | $50K – $208K |
Franchise fee | $55K | $70K |
Royalty rate | 6.0% | 7.0% |
Ad fund rate | 2.0% | 1.5% |
| Performance | ||
Avg gross sales | $205KOutlet subset | N/A |
Median gross sales | $156KOutlet subset | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Average Gross Revenues | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 56 / 100 | 53 / 100 |
SBA charge-off rate | 0.0% | 0.0% |
SBA loans on record | 36 | 14 |
| Scale | ||
Total units | 119 | 25 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 23.3% | 4.0% |
| Contract | ||
Initial term (years) | 10 | 15 |
Renewal term (years) | 10 | 15 |
Initial training (hrs) | 130 | 97 |
| Contacts | ||
Franchisee phones | 69 | 29 |
Looking for a detailed head-to-head breakdown?
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