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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Average Gross Revenues, EBITDAR). Financial figures may not be directly comparable.

Focus by buyer type

Brand
SafeSplash Swim School logoBAbove average
SafeSplash Swim School
Education
2025 FDD
Remove
Ivy Kids Early Learning Center logoBAbove average
Ivy Kids Early Learning Center
Education
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 18, 2025
FDD issued Apr 18, 2025
Investment range
$945K – $1.3M
$896K – $1.3M
Liquid capital
$90K – $150K
$350K – $616K
Franchise fee
$55K
$111K
Royalty rate
6.0%
7.0%
Ad fund rate
2.0%
1.5%
Performance
Avg gross sales
$205KOutlet subset
$2.7M
Median gross sales
$156KOutlet subset
$2.7M
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
$747K
Earnings metric
Average Gross Revenues
EBITDAR
Risk
Rating
BAbove average
BAbove average
Verdict score
48 / 100
63 / 100
SBA charge-off rate
Limited · 36 loans
Limited · 11 loans
SBA loans on record
36
11
Scale
Total units
119
20
Net change (latest yr)
-13
+3
Signed, not yet open
35 (0.29 per open outlet)
16 (0.80 per open outlet)
Turnover rate
19.3%
0.0%
Contract
Initial term (years)
10
25
Renewal term (years)
10
10
Initial training (hrs)
130
135
Contacts
Franchisee phones
69
25

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