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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageRocky Rococo Pizza and Pasta Quick-Service Restaurants 2025 FDD Remove |  DBelow averagesweetFrog Quick-Service Restaurants 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | 2025 FDD | FDD issued Mar 28, 2025 |
Investment range | $211K – $706K | $257K – $659K |
Liquid capital | $10K – $20K | $20K – $20K |
Franchise fee | $25K | $30K |
Royalty rate | 5.0% | 5.0% |
Ad fund rate | 0.8% | 1.5% |
| Performance | ||
Avg gross sales | No Item 19 representation | $519K |
Median gross sales | Not disclosed | $491K |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | DBelow average |
Verdict score | 60 / 100 | 35 / 100 |
SBA charge-off rate | Under 10 loans (3) | 27.3% (n=18) |
SBA loans on record | 3 | 18 |
| Scale | ||
Total units | 31 | 206 |
Net change (latest yr) | 0 | -10 |
Signed, not yet open | Not extracted | 17 (0.08 per open outlet) |
Turnover rate | 0.0% | 6.3% |
| Contract | ||
Initial term (years) | 15 | 10 |
Renewal term (years) | 15 | 5 |
Initial training (hrs) | 164 | 64 |
| Contacts | ||
Franchisee phones | 10 | 95 |
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