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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Pure Green logoBAbove average
Pure Green
Quick-Service Restaurants
2025 FDD
Remove
SemSem Mediterranean logoCAverage
SemSem Mediterranean
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 14, 2025
2025 FDD
Investment range
$177K – $494K
$230K – $444K
Liquid capital
$12K – $50K
$38K – $68K
Franchise fee
$40K
$35K
Royalty rate
6.0%
4.0%
Ad fund rate
2.0%
0.0%
Performance
Avg gross sales
$627KOutlet subset
No Item 19 representation
Median gross sales
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
CAverage
Verdict score
59 / 100
39 / 100
SBA charge-off rate
0.0% (n=38)
Not SBA-matched
SBA loans on record
38
N/A
Scale
Total units
51
3
Net change (latest yr)
+19
Not extracted
Signed, not yet open
21 (0.41 per open outlet)
Not extracted
Turnover rate
2.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
48
94
Contacts
Franchisee phones
63
0

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