Pure Green
Bottom line
- Total investment $177K – $494K including a $40K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $627K/year.
- Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 84 loans (below the industry average).
- System growing at 180.0% CAGR over 3 years with 51 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Pure Green unit return on the cash you put in?
Unlevered ROIC · per unit
17%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Pure Green units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$376K
on $1.9M purchase
Total debt
$1.5M
SBA $0.9M + senior + seller note
Overview
About
Pure Green franchisees operate juice bar and smoothie retail locations focused on cold-pressed juices, smoothie bowls, and health-focused beverages. Daily operations include inventory management, fresh juice preparation, POS operations, staff scheduling, and customer service in walk-in or high-traffic locations. Franchisees are responsible for local marketing, staff hiring/training, and achieving sales targets to meet the $626,860 average revenue benchmark.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 21 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Pure Green presents moderate-to-high risk due to missing financial transparency (no Item 19), unprotected territories enabling cannibalization, undisclosed profitability, and going concern red flag—suitable only for investors with high risk tolerance and strong unit-level verification.
Score breakdown · what drove the 52 / 100 rating
- 01MINORNo Item 19 financial disclosure (net income not provided) prevents validation of $626,860 average revenue claim and profitability assessment
- 02MINORUnprotected territory creates direct competition risk and customer cannibalization among 51 units, particularly concerning in high-density markets
- 03MINORWide investment range ($177,450–$493,900) suggests inconsistent buildout costs and unclear what drives 178% variance
- 04HIGHGoing Concern status = FALSE indicates potential financial instability in franchisor operations, raising sustainability questions
- 05MEDRoyalty floor unknown—6% of revenues could be substantial burden if profitability margins are thin and undisclosed
- 06MINOR51-unit system is relatively small with heavy growth dependency (82.6% YoY) rather than mature, stable base
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
83 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Pure Green · FDD (2025) PDF