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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierPLANET FITNESS Health & Fitness 2025 FDD Remove |  BAbove averageThe Gravity Vault Health & Fitness 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Jun 27, 2025 | FDD issued Apr 7, 2025 |
Investment range | $1.5M – $5.2M | $1.7M – $3.3M |
Liquid capital | $68K – $469K | $106K – $162K |
Franchise fee | $20K | $80K |
Royalty rate | 7.0% | 6.5% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $1.9M | $1.1M |
Median gross sales | Not extracted | $922K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | P&L Bottom Line | P&L Bottom Line |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 75 / 100 | 51 / 100 |
SBA charge-off rate | Limited · 173 loans | Limited · 14 loans |
SBA loans on record | 173 | 14 |
| Scale | ||
Total units | 2,568 | 14 |
Net change (latest yr) | +97 | +2 |
Signed, not yet open | 84 (0.03 per open outlet) | 5 (0.36 per open outlet) |
Turnover rate | 0.1% | 0.0% |
| Contract | ||
Initial term (years) | 12 | 10 |
Renewal term (years) | 12 | 5 |
Initial training (hrs) | 94 | 80 |
| Contacts | ||
Franchisee phones | 2,590 | 11 |
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