FranchiseVerdict
The Gravity Vault logo
FV-02641·STRONGExcellent95

The Gravity Vault

Formerly known as Rock Climbing

Health & FitnessFranchising since 2013Website
Investment
$1.2M – $3.3M
98th pct Health & Fitn…
Avg revenue
$1.1M
49th pct Health & Fitn…
Royalty
6.5%
26th pct Health & Fitn…
Units
14
44th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.2M – $3.3M including a $80K franchise fee, 6.5% ongoing royalty.
  • Average unit revenue of $1.1M/year (median $922K). Estimated payback in 9.2 years.
  • Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 14 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Rock Climbing Franchising, LLC
Parent company
Climbing Baron Holdings, LLC
Incorporated in
New Jersey
HQ
107 Pleasant Avenue, Upper Saddle River, New Jersey 07458
Auditor
Perlson LLP
Audited financials
Franchisor revenue
$670K
vs $733K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Gravity Vault unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,057,331
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $1.2M–$3.3M
Working capital
$
FDD reports $99K–$162K

Unlevered ROIC · per unit

13%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$322K
EBITDA margin
30.5%
Total invested
$2.4M
Payback
89 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Gravity Vault units return on equity?

Edit assumptions

Equity IRR · 5-yr

27.2%

3.34× MOIC

Year-1 DSCR

3.00×

EBITDA ÷ debt service

Equity required

$12.4M

on $24.8M purchase

Total debt

$12.5M

SBA $5.0M + senior + seller note

SBA 7(a) request ($12.4M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

The Gravity Vault operates indoor adventure parks featuring rock climbing walls, rope courses, and other climbing-based attractions. Franchisees manage day-to-day facility operations, supervise trained staff, conduct safety certifications, maintain equipment, manage memberships and drop-in customers, and market to schools, corporate groups, and the public.

CEO
Lucas Kovalcik
Founded
2012
FDD year
2025
States available
4

Item 7 · what it costs

The Vitals

Total investment
$1.2M – $3.3M
All-in to open one unit
Liquid capital
$99K – $162K
Cash you must have on hand
Franchise fee
$80K
Royalty
6.5%
6.5% of Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.5%
vs 9–13% typical
Payback period
9.2 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.1M
Per unit, per year
Median gross sales
$922K
Item 19 type
Gross Sales and Adjusted Profit
Sample size
8 units
vs category median 12
Range (low → high)
$519K$2.0M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank49th
vs Health & Fitness peers
Investment cost rank98th
Lower investment ranks lower (better)
Royalty rate rank26th
Lower royalty = lower percentile (better)
Unit count rank44th
vs Health & Fitness peers
Risk score rank14th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
14
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
4
Corporate units in the system
% franchised
71%
vs corporate-owned
Net growth (yr3)
+25.0%
Net unit change last year
3-yr CAGR
+25.0%
Compounded over last 3 years
2023
10+2
Franchised units
2024
8
Franchised units
2025
8
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 6 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 6 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
14
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

49
Risk · 0-100
STRONG49 / 100

Aggressive growth trajectory and high capital requirements lack transparent financial validation, while franchisor financial uncertainty creates structural risk despite zero disclosed litigation.

Score breakdown · what drove the 49 / 100 rating

  1. 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot independently verify the $1.06M average revenue claim
  2. 02MINORHigh capital requirement ($1.2M–$3.3M) creates significant financial risk with unvalidated return projections
  3. 03HIGHGoing Concern status is FALSE, suggesting potential financial instability or undisclosed legal/operational issues at franchisor level
  4. 04MINORRapid unit growth (25% YoY) on small base (14 units) may indicate aggressive recruitment masking franchisee satisfaction or retention problems
  5. 05MINOR23% net margin on claimed revenue appears optimistic for experiential retail; verify if this accounts for labor, rent, insurance, and equipment maintenance

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
radius or population
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
56 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

10 numbers

Locked
(917) 273-••••
NY
(301) 461-••••
MD
(415) 613-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

The Gravity Vault · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above